Visit a travel booking website and chances are you’ll be served a visual treat of promos and banner ads seeking your attention and action. A notable exception is Mumbai-based travel site Cleartrip.com. Beyond the minimalist design, there is careful selection of content and placement of function. And in their obvious passion for simplicity, they have managed not to compromise commercial sensibilities. Primary goals of customers – booking flights or hotel rooms – are simple tasks. A clever tie up with Lonely Planet gives customers access to destination highlights, and features like a calendar showing the best airfares for the month are spot on for the local market.
Whatever the long-term prospects for Cleartrip, they have set the standard in their domestic market for online travel sites.
Have you used Cleartrip.com? Or had a better user experience with another travel site? Drop us a note and tell us about it.
Thanks for the praise, means a lot to all of us over here at Cleartrip.