Posts Tagged 'online matrimonials'

Innovating, by embracing the past

Over at the apnakoi blog, I wrote about how traditional matrimonial websites have failed to leverage existing social connections amongst its users.

Here’s an excerpt…

Long before the internet became a household utility – in fact long before dial-up connections, or even the humble dial-tone – families indulged in matchmaking by tapping into far reaching social networks within their existing communities.  Chances were a relative, neighbour, or co-worker knew someone, who in turn knew someone, perfect for their son or daughter. Due diligence was reasonably effortless, with shared acquaintances between the two families vouching for the prospective bride or groom.

With each new generation, the fundamentals of this matchmaking model have evolved to keep pace with the changing times. Today, matchmaking is an indulgent pastime not just around family kitchen tables, but across college and corporate campuses alike.

Read the complete blog post here.

Blogging break over

Late last year I took a prolonged break from blogging, to focus on a new website aimed at the increasingly global ‘Generation Y’ South Asian.   On Jan 20th, we did a beta release of our cost-free, social matchmaking website – apnakoi.com.

I’m excited about the possibilities ahead, and look forward to sharing the ‘apnakoi story’ with regular readers of my blog.  We’ve  launched the apnakoi blog where you’ll find updates about our website, including new feature launches and an ongoing discussion with our member-base.

Stay tuned!


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